Opinion Polls

To know what customers think of your company is crucial for planning marketing activities and to measure customers’ response. Microsite call centers carry out commercial and political polls with cutting edge telemarketing techniques, and paying particular attention to the phases of data collection and data processing. Differently from activities relating to customer satisfaction, in this case our operators are purposely trained to get useful information for the implementation of new marketing strategies and initiatives.

The opinion of the targeted customers, or of a segment of them, is instrumental in launching new products, as well as in advertising or political campaigns; it is an essential know how for any companies, political parties, institutions willing to evaluate the impact of their actions and policies.

Microsite provides its own clients with effective and accurate answers, by carrying out opinion polls (both commercial and political) with specific methodologies, different from the ones commonly used in market research. Our call center operators are well aware of the importance of discerning the costumers’ perception of and interest in a particular topic.

Thanks to Microsite long experience in communication, all the phases of the polls are carefully planned so that their effectiveness is further ensured by a clear illustration of the poll’s aims.